Store owners rarely call about SEO because they want more blog traffic. They call because the numbers stopped adding up.
Every one of those traces back to three things, store structure, page content, and product data. That is the work.
Ecommerce SEO is the work of getting an online store to rank in Google for the searches people make when they are ready to buy, then turning those visits into orders. Here is what that covers.
Send us the store URL. We will look at the category structure, the crawl, and the pages your
competitors rank with, and come back with a scope.
Google fills AI Overviews, AI Mode shopping results, and free Shopping listings from the Shopping Graph, and the Shopping Graph is fed by your Merchant Center product feed and the structured data on your product pages. ChatGPT shopping results work the same way, pulling from merchant feeds and product pages with clean, consistent data.
The feed is SEO work now. A store with accurate titles, GTINs, availability, pricing, and review data in the feed qualifies for those placements. A half filled feed keeps you out of them, no matter how well the pages rank.
We are a Shopify Partner and we have built WooCommerce stores since 2009. The theme changes, redirect rules, schema, and feed work that come out of an audit get made by us, inside your theme, usually the same month they are found. Nothing sits in a document waiting for a developer who has never seen your store.
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Full crawl of the store, keyword mapping by category, and a decision on every URL type, which ones get indexed, which get blocked, and which get merged. Feed and schema review. You get the structure plan in writing before anything changes.
Technical changes go live at the theme level. Canonicals, filter rules, redirects for retired products, speed fixes on the category and product templates. Category content starts publishing on the pages with the highest revenue potential.
Product page rewrites on the top sellers, feed cleanup submitted to Merchant Center, internal linking rebuilt to push authority toward the categories you want to grow. First report on organic revenue by category.
Tell us the platform, roughly how many products you carry, and which categories matter most. We will come back with a plan, and we will tell you if a one time audit is the smarter first step.
Request an Ecommerce SEO ProposalEcommerce SEO services are the ongoing work of ranking an online store in Google and getting its products into Shopping and AI results. That includes keyword research by category, category and product page content, technical control over filters, variants, and out of stock products, site speed, product feed management, link building, and reporting on organic revenue.
Ongoing ecommerce SEO runs $3,000 to $10,000 a month and up, depending on catalog size, platform, and competition. One time ecommerce SEO audits are priced as a fixed project. Both are broken down on our SEO pricing page.
Category rankings usually move within two to three months once the structure is fixed. Revenue growth you can see in the numbers takes two quarters for most stores. Large catalogs on a fresh domain take longer, and stores with an existing base of links move faster.
Yes, if the store sells products people search for by name or type. A small catalog is an advantage, because every page can get real content and the technical work is contained. If the store sells products nobody searches for yet, paid social is usually the better first spend and SEO comes later.
An audit is a one time project. We crawl the store, find every structural, technical, and content problem, and hand you a prioritized fix list, with the option for us to make the fixes. Read more about our ecommerce SEO audits. Ongoing SEO is the monthly work of building on that, publishing content, managing the feed, earning links, and adjusting as rankings and revenue move.
Yes. We are a Shopify Partner and we build custom Shopify stores as well as run SEO on them. Shopify handles some technical basics well and creates its own problems with collection URLs and duplicate product paths, and we know where those are.
Yes, and it comes down to product data. AI shopping results pull from Merchant Center feeds and structured product pages. A complete feed, matching product schema, and original product content give your store a reason to be cited over the same product on Amazon.
Both, but not in the same order for every store. Paid ads produce sales this week and stop the day you stop paying. SEO takes months to build and keeps producing without a per click cost. Most stores we work with run ads on their best margin products while SEO builds the category traffic that lowers their cost of sale over time.
Send us your store. We will tell you where the structure is costing you rankings and what it would take to fix it.
Request an Ecommerce SEO Proposal
