Almost nobody wakes up wanting generative engine optimization. They notice something specific has gone wrong.
All of it comes down to what AI systems can find about you, understand about you, and trust about you. Every service below exists to move one of those three.
Generative engine optimization is the work of getting a brand found, understood, and cited by AI systems, ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini, Claude, and Copilot, so it shows up in the answers people act on.
Pew Research tracked real browsing behavior across 68,879 Google searches. Question style searches triggered an AI summary 60 percent of the time. When one appeared, clicks on regular results dropped from 15 percent to 8 percent, and only 1 percent of people clicked the sources inside the summary. The visit you used to win with a ranking now often ends inside the answer, so what the answer says about you is the thing worth competing for.
Send us your site and your top three competitors. We will run the prompts that matter in your category and
show you exactly who the models recommend today.
There is no separate AI internet. ChatGPT, Perplexity, and Copilot run live web searches and read the pages that rank. Google builds AI Overviews and AI Mode from its own index. When a model answers a buying question, it is retrieving pages, weighing which ones to trust, and assembling what they say.
That has two consequences. A brand that cannot rank cannot be retrieved, so GEO is built on the same foundations as real SEO, clean structure, fast pages, and content worth citing. And a brand that only invests in its own website misses half the answer, because models cross check what your site claims against what reviews, communities, and publications say about you.
We have built and ranked sites since 2009, and we run SEO campaigns and GEO as one program, because they feed the same machine.
Generative engine optimization, answer engine optimization, AI SEO, LLM SEO, the industry has not settled on a name, and agencies sell the same work under all of them. We use GEO because it is the term that stuck first, and we care about what the work does, getting your brand named and cited in AI answers, not what it is called this quarter.
We run the prompts that decide purchases in your category across ChatGPT, AI Overviews, Perplexity, Gemini, and Copilot, and record who gets named, who gets cited, and what each model believes about your brand.
Crawler access opened and verified, schema and entity data made consistent across the site, and page structure repaired so models can read and quote you without guessing.
The pages mapped to your buyer prompts get written or rebuilt, direct answers up top, specifics instead of adjectives, and question coverage a model can lift whole.
Your brand gets worked into the reviews, communities, industry lists, and publications that models cross check against your own site. This is the slowest part and the part competitors cannot copy quickly.
The same prompt set runs again every month. You see mentions, citations, and recommendation wins move against named competitors, and the plan shifts toward whatever the numbers say is working.
Tell us what you sell and who beats you in AI answers today. We will build a plan around the prompts that decide your deals.
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If a site has thin content, technical problems, and few links, the models have nothing to retrieve and nothing to trust, and a GEO campaign would be decoration on a weak foundation. In that case we will tell you to start with an SEO campaign or a technical audit instead, and add the AI layer once there is something for the models to find. We sell both, so we have no reason to sell you the wrong order.
Generative engine optimization services are the work of getting a brand cited and recommended in AI generated answers across ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot. In practice that means auditing current AI visibility, researching buyer prompts, structuring content to be quotable, fixing schema and crawler access, earning mentions in sources models trust, and tracking share of voice over time.
Both, honestly. The foundations overlap with SEO because AI systems retrieve from the same web index that search runs on. What is new is real, prompt research instead of only keywords, content structured for quotation, third party mentions weighted differently, and a measurement problem SEO never had. Anyone selling GEO as a replacement for SEO is selling the name, not the work.
We scope GEO the way we scope SEO, by competition and by how much of the foundation already exists, and most clients run it inside their SEO campaign rather than as a separate bill. Our SEO pricing page covers how monthly campaigns are priced and what the money buys.
It varies by system. AI Overviews can change within weeks of the underlying pages improving, and ChatGPT and Perplexity answers shift as your pages and third party mentions change, since they search the live web. Brand knowledge baked into a model during training moves slowest. We track your prompt set monthly so progress shows up as numbers, not anecdotes.
Yes. AI systems retrieve pages that rank and trust sites that demonstrate authority, so the SEO work is what makes the GEO work possible. Running them as one program costs less and moves faster than bolting one onto the other.
No, and nobody can, the models decide. What we control is everything that feeds the decision, your retrievability, how clearly your pages answer, and how often trusted sources mention you. Then we show you the recommendation rate moving in the monthly numbers.
A fixed set of prompts for your category runs on a schedule across the major systems. We record when you are mentioned, when you are cited, and who wins the recommendation, then report it as share of voice next to AI referral sessions in your analytics. Same prompts every month, so the trend is real.
Most categories do not have a winner in AI answers yet. The recommendations are being handed out by default, to whoever the models happen to find. Send us your site and we will show you who is getting yours.
Request a GEO Proposal
