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Before the Internet, consumers used phone books, their neighbor’s recommendations, or simply drove around town to find local businesses. Now, most of us use the internet to find what we need. With so many businesses online it’s important to have a website and more important to have it optimized so it’s easily found.  This is where search engine optimization (SEO) comes in.

SEO Basics

Search engine optimization (SEO) is the art and science of optimizing a webpage so that it performs well in organic search. Your goal is to rank well for search terms (keywords) which will increase the visibility and leads to your website.

 

What is SEO? | SEO Basics | PixelChefs

PixelChefs will take your SEO game to the next level… of profitability.

 

Why is SEO Important?

There are trillions of websites online, as a business owner you need a way to showcase your site over others. With so many people using search engines like Google and Bing to find what they want, leveraging SEO needs to be part of your business plan.

Can PixelChefs help your webpages show up in the search results?  Absolutely, we are a full-service, experienced SEO agency that can optimize your webpages so they rank well, drive traffic, and leads to your business.

Here’s why you should hire PixelChefs to SEO optimize and promote your business online.

  • There are over 3.5 billion searches done on Google every day.  Optimizing your webpages ensures you’ll be found when people search for your terms.
  • A recent study by Ahrefs shows 91% of webpages in Google are ‘invisible’ because they lack SEO.
  • Advertising sends traffic but if you stop it?  Your traffic stops.
  • SEO doesn’t require an ad campaign.  You optimize for keywords an avoid ongoing ad costs.
  • Optimized pages allow your target audience to find and buy from you.
  • Smart SEO techniques allow you to optimize pages for specific stages of the buying cycle.
  • Pages that have been optimized for speed and content improve user experience.
  • Your competitors are practicing SEO, stay ahead of them and practice smarter SEO.

As you can see, there a variety of reasons why SEO is both important and beneficial to your business.

The Moving Parts of SEO

Search engine optimization has a lot of moving parts that need to work together to be effective.

  • Keyword research: The cornerstone component of any SEO process, keyword research identifies which terms/questions to include on your webpages.
  • Local SEO: Have a local presence?  Local SEO focuses on optimizing for the geographic area you service.
  • Link building: This is the process of attracting links from prominent websites across the web.
  • Content creation:  Creating content that incorporates your keywords, supports site structure and your messaging.
  • Technical SEO:  Web and server optimizations to help search engine spiders crawl and index your site.
  • Optimization: This is the process of improving the rankability of your site by tweaking components such as meta titles and descriptions and optimizing images.

The benefits of hiring an experienced SEO company like PixelChefs outweigh the savings you may get trying to optimize your website on your own, especially if you lack experience or are pressed for time.

PixelChefs  SEO Services

PixelChefs is a boutique digital marketing agency specializing in premium SEO services. Our top SEO services include:

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