Pay Per Click Advertising
PPC Advertising That Works
Pay Per Click advertising (PPC) has repeatedly produced positive results for businesses across the board – but only when it’s done right. Home-grown strategies and sleazy marketing gurus have no place in the PPC advertising arena. If you’re going to succeed, you’re going to need a top-notch Pay Per Click agency on your team that manages your campaign and collaborates with you every step of the way.
The Pixel Chef team offers full-service Pay Per Click management services and bid management that keeps your efforts on-point and within budget. We will custom build your campaign to achieve your unique outcomes – whether you’re focused on boosting brand recognition, generating new leads, or increasing sales.
Our team will walk you through setting up the framework of your PPC advertising campaign, beginning with creating a detailed analysis of what your competitors are up to, where your target audience is hanging out and how we plan to earn their conversion. But we don’t stop there. We are dedicated to your business’s long term success, that’s why we also outfit you with our extensive tuning and optimization services that will continually increase the success of your PPC advertising.
PPC Advertising Framework
As part of our Pay Per click services, we’ll dive into a full-on investigation of the current internet marketplace and how we can support you in achieving your business goals. Here’s what we’ll do:
- Define the campaign’s purpose Branding, lead generations, purchase, signups etc.
- Research: Your customers, competitors, and your domain’s online presence
- Keyword Generation: Branding Based, Competitor based, Product and Services based, Location Specific.
- Ad Creation: We create brand specific ads, product specific ads, location specific Ads, generic ads with keyword insertion
- Campaign Targeting: Keyword targeted campaigns, content targeted campaigns, site targeted campaigns
- Measurability: Insert Google Analytics code to every page of the site and Google Conversion tracking code
- Reporting: Keyword performance, ad group performance, URL reporting
Campaign Optimization & monthly support
Once your Pay Per Click campaign is off the ground, we’ll carefully measure its impact and provide monthly support. Here’s how we keep your business moving up:
- Bid Optimization: Adjusting keywords with low average position, keywords with good click through rate but no conversions, First page bid
- Ad Copy Optimization: Ads that get lots of impressions but low click through rate, Ads that gets lots of clicks but no conversions, edit and resubmit disapproved ads
- Keyword Match: Adjust keywords by performance and adjusting bids
- Ad Groups: Creating new ad groups and restructure campaign to decrease cost per click and improve ad quality score
- Deleting keywords: Delete keywords that don’t perform
Pixel Chefs is a small team of talented professionals and we are dedicated to providing top quality services to each and every individual account. That includes offering regular reports, frequent feedback, and technical as well as strategic recommendations every step of the way. Ready to take advantage of our Pay Per Click services and earn more conversions for your business? Let’s get started!
If you’re looking to make a mobile friendly Pay Per Click campaign , we do that too!