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The Importance of Good Restaurant Branding to Small Business Concepts

June 21, 2012
Small Business Branding

Restaurant Branding

The hospitality industry is one of the most competitive industries in United States. New restaurants are being opened every day it is often difficult to be noticed in such a competitive marketplace. This fact makes restaurant branding the key factors in the success of a the company. Choosing the right image for a restaurant is as important as developing the menu and providing a top notch service. Restaurant owners take lot of time and care to present their food in the best way that they can and it is important for the business to present the whole concept as carefully and tastefully as possible.

Branded Business Cards

logo design for small restaurants

 For any business it is important to maintain a consistent image throughout all of their marketing, menu design and shop front design. Many of the largest chains of restaurants have readily recognizable branding that signals to their customers that the products and the quality that they expect from that business will be replicated at every location, like their branding has been. Chains like McDonalds have leveraged their branding to make their logos and restaurants immediately recognizable no matter where they are found.

This is even more important for a small restaurant which is trying to present itself in the best light possible to its customers. Using a consistent corporate design throughout the business creates a professional image for customers more than an eclectic mix of styles and designs. It also unifies the image of the business, making it easier for customers to remember. Choosing your restaurant branding can also set the correct tone for your restaurant and will help attract your targeted customers.

Branded Menus

Orlando Graphic Design Studio PixleChefs Designed Restaurant Menus

 Restaurant branding should be consistent throughout the establishment including all of the menus, business cards, promotional material, and even the décor of the dining room. While it is vital to have good food and service, the object of the branding should be to give your satisfied customers an easy way to remember where they were served that good food when they want to eat out again. Sharp, recognizable branding that represents your restaurant is the most effective way to do that.

Branded Web Design

Orlando Web Design by Pixelchefs

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 In a marketplace that is as crowded as the restaurant business is, it is important to stand out from the crowd. The most efficient way to achieve a consistent branding is to use an experienced company to develop the entire concept and restaurant image that you want to use to represent your business. Pixel Chefs are able to design the right corporate image for your restaurant and can also implement that branding across your entire business from small mall kiosk concepts, through to the branding and style guides of  entire restaurants. This will ensure that your business has an image that is memorable and represents your food, style and ambience that you are selling so that you will attract the demographic that your restaurant desires.

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